Edelman
- Co-hosting a dinner with Edelman and CHROs / Heads of People centered around Gen Z hiring and retention.
Consulting · Keynotes · Executive Presentations
Turning Gen Z research into brand strategy.
For years, I've been writing unique thoughts on Gen Z — specifically how brands are winning mindshare with my generation through innovation and creative strategy. You can read along in my newsletter.
That's led to partnering with the world's most ambitious brands looking to engage Gen Z in new ways across verticals — with community and content at the center.
Sony Pictures
- Multi-stage consulting on Sony Pictures' creator strategy on TikTok.
FIFA
UEFA
The FA
Manchester United
- Building out a Gen Z fan engagement strategy for the 2023 FIFA Women's World Cup.
- Co-creating UEFA's Champions Innovate program for the Champions League Final — showcasing startup innovation on football's biggest stage.
- Corporate presentations on Gen Z engagement around the growth of women's football for The FA.
- Corporate presentations and social strategy on Gen Z fan engagement for Manchester United.
NRF
L'Oréal
Chanel
- Mainstage keynote speaker at NRF — the largest retail conference in the U.S. — on Gen Z shopping trends.
- Corporate panels for brands like L'Oréal and Chanel, advising on community strategy and engaging next-gen audiences.
ClassDojo
- Grew ClassDojo's TikTok from 200K to 500K+ in a year and a half — building out their kid-facing audience from scratch.
Let's build what's next.
Consulting, public speaking, or executive presentations — tell me how I can help your brand show up for the next generation.
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